‘How to Bridge the Gap Between In-Person and Online Lead Generation’ – HubSpot

The latest article on HubSpot blog is titled “How to Bridge the Gap Between In-Person and Online Lead Generation”.

Meghan Keaney Anderson says, “We spend the lion’s share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars.

The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers.

But what about the power of in-person events? How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? Linking the online and offline activities has long been a challenge for marketers, but it’s not impossible”.

How to Bridge the Gap Between In-Person and Online Lead Generation

HubSpot