‘How to Put the “Persona” in Personalized Nurturing’ – HubSpot
The latest article on HubSpot blog is titled “How to Put the “Persona” in Personalized Nurturing”.
Laura Hogan says, “A few weeks ago I turned all of our workflows completely off. During a meeting we realized that we were going about our lead nurturing strategy completely wrong so I shut them off, leaving leads un-nurtured and uneducated.
But then I thought this: would I rather have my leads frustrated and annoyed that they were receiving generic marketing information and write us off as another silly marketing agency, OR would I rather give them the personalized information they deserve with a little bit of lag time?
Well, I chose the latter”.
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