‘What are the essential skills for modern marketers?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What are the essential skills for modern marketers?”.
Heather Hopkins says, “Looking to future proof your CV? Want to make sure your marketing team has the right mix of talent?
Our recent Skills of the Modern Marketer report defines the skills that senior marketers are seeking for their team. Both the broad knowledge areas and the deep vertical skills needed to be successful in marketing.
As Neil Perkin’s blog post on the report mentioned last week, we also found a surprising focus on soft skills – in particular, adaptability, inquisitiveness and willingness to collaborate.
We created this infographic to summarise the findings of the report, based on interviews and a survey with senior level marketers”.
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