‘3 Keys to Digital Marketing in Healthcare’ – HubSpot
The latest article on HubSpot blog is titled “3 Keys to Digital Marketing in Healthcare”.
Nicole Denton says, “It’s no secret that the healthcare industry as a whole tends to lag behind other industries when it comes to marketing by about two years.
Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope on how many healthcare organizations market their products, it can be scary to adapt to changing marketing trends in such a heavily regulated industry.
However, reaching and engaging today’s tech-savvy patients and physicians means digital marketing is no longer optional for hospitals/practices, insurance providers, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare space”.
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