MarketingSherpa has released a case study titled “Content Marketing: How Freightliner Trucks’ community site engages more than 18,000 members”.

Allison Banko says, “Chartering a community website can position your brand as the Beyoncé among your consumers and the Einstein within your industry. The undertaking of an entire community, along with fresh, well-managed and engaging content is enormous, and it takes more than a few blog posts to establish both a fan base and thought leadership. 

Freightliner created a community website, stocked with hot content, and served it up just the way its audience wanted. Keep your foot on the gas to see the steps that were essential to driving more than 18,000 members to join the Team Run Smart community“.

Content Marketing: How Freightliner Trucks’ community site engages more than 18,000 members

MarketingSherpa

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