The latest post on ‘Mashable’ is titled “Report: Google Close to Acquiring Skybox Imaging for $1 Billion”. Seth Fiegerman says, “Google may have its eyes set on yet another billion-dollar acquisition. The search giant is said to be nearing an acquisition of Skybox Imaging, a company that provides high-resolution satellite imager, for around $1 billion, according to a report inTechCrunch. The two companies have reportedly had several rounds of talks. Reps for Google and Skybox did not immediately respond to our request for comment”. Report: Google Close to Acquiring... [...]

The latest ‘Econsultancy’ blog post is titled “The website segmentation and personalisation game”. Chris Gibbins says, “On Monday 12th May at our Marketing Automation Forum, the last session of the day involved all tables (each a mix of job roles from many different sectors) battling it out in our website segmentation/personalisation game. By this time the audience was already warmed up by some great sessions including one from Econsultancy’s very own Heather Hopkins on “The changing market place – marketing automation means more than just email””. The... [...]

The latest MOZ blog post is titled “Silly Marketer, Title Tags Are for Robots! Whiteboard Friday”. Jennita says, “Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right? Think again! In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that”. Silly Marketer, Title Tags Are for Robots! Whiteboard Friday MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Easy Design Tricks That Will Lift Your Web Sales”. Demian Farnworth says, “Advice about web design, as a rule, either concerns itself with established conventions like “design for humans” or arcane tips such as creating responsive images with the “srcset” attribute. Tricks of conversion, however, don’t typically appear in the ordinary design presentation … You know, those little design secrets that make all the difference between something beautiful and something beautiful and profitable. Until now”. Easy Design... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media for Business: What’s Changing in 2014”. Warren Knight says, “As expected, social media will continue to evolve and that is no different for 2014. We are close to half way through the year and so much has happened in social, and there is more to come. So, what’s changing in 2014? 1. Social Listening This year has seen a 2% increase on marketers using social listening strategies compared to last year. The great thing about social is that brands can directly communicate with customers but without knowing... [...]

The latest article on ‘MarketingProfs’ is titled “Best-Practices for Selecting Content Marketing Software”. Ayaz Nanji says, “At least 110 vendors are currently selling content marketing software—not including dedicated solutions for things such as email, marketing automation, content management, digital asset management, and social media management—according to a recent analysis by Altimeter Group. Considering the plethora of choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements? Altimeter recently... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Is Testing A Way To Encourage More Video Sharing”. Martin Beck says, “Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when they start typing in the hashtag, “#AMillion …” The video clip is apparently not an ad — it’s labeled “A Video provided... [...]

The latest post on ‘Mashable’ is titled “4 Pro Tips for Creating Your Own Web Series”. Max Knoblauch says, “”As a comedian, entrepreneur, writer and filmmaker, it’s clear Amy Rubin has never allowed anyone or anything to pigeonhole her into one role. After years of creating political videos on Capitol Hill, Rubin left to found her startup production company, Barnacle, creating video content for companies such as Vanity Fair and The Nature Conservancy. In 2013, she started her own web series, Little Horribles. Little Horribles isn’t your typical web series.... [...]

The latest ‘Econsultancy’ blog post is titled “When can Facebook advertising challenge Google?”. Edwyn Raine says, “As Google approaches its 16th birthday, it is virtually impossible to question its value to online businesses.   Over the last decade, companies from almost every sector have used the search giant to grow and reach customers that were previously inaccessible. But with costs and competition rising, when can we look to Facebook as a real alternative? I thought it would share some of my experiences to help invest your budget in the most effective way”. When... [...]

The latest article on ‘Business 2 Community’ is titled “7 Key Website Features That Are Helping Businesses Generate Leads”. Sam Elliott says, “Down with Comic Sans! Death to neon text! Some aesthetic web features have become so widely reviled by developers and designers that they have reached the public conscious. People often claim they feel digitally ill over a certain typeface or colour palette but, while many people know which websites they like and which they don’t, few would be able to successfully identify the features that make their favourite sites likeable. What... [...]