The latest post on ‘Copyblogger’ Blog is titled “Never Fear Google Again: The Smart Person’s Guide to Guest Blogging”. Uttoran Sen says, “It’s simple really — at least in theory. You run a blog and want new material. Others out there want some new exposure. You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off. But there are shadows behind the glossy exterior of guest blogging. When you open up your blog for guest posts you might be immediately swarmed with spammy offers”. Never Fear... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA test yields 956% increase in clickthrough”. John Tackett says, “A concept marketers at Web Optimization Summit 2014 have voiced is the principle of starting simple and digging deeper as you test and optimize to learn more about your customers. In today’s MarketingExperiments Blog post from Web Optimization Summit, I wanted to share an experiment from Cindy Lu, Senior Marketing Manager, Digital Marketing Strategy,VMware, in her session on “5 Optimization Discoveries from the VMware Test Lab” to... [...]

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “According to a Content Marketing Institute study, 93% of B2B marketers use content marketing, but only 42% believe they are effective at the channel. Furthermore, only 44% of B2B marketers have a documented strategy.Joe Pulizzi, Founder, Content Marketing Institute, took the stage at Lead Gen Summit 2013 to share the importance of content marketing and discussed six forgotten strategies that will help marketers improve their efforts in nurturing... [...]

The latest article on HubSpot blog is titled “9 Quick Ways to Take Your Blog to the Next Level”. Erik Devaney says, “The way I see it, there are two big hurdles thatbeginner inbound marketers face when it comes to running a blog. First, there’s the “finding your rhythm” hurdle. When you’re just starting out, publishing posts with any type of consistency can be a struggle. You might start off overly ambitious, writing and publishing a new post every day, only to find that you’re completely burnt out by the end of the week. By tinkering with your blog post frequency... [...]

The latest ‘Econsultancy’ blog post is titled “11 inventive ways to use reviews beyond the product page”. Graham Charlton says, “Consumer reviews don’t have to be used only on product pages. We know they can be very effective there, so why not try them out in different settings? Here I’ve rounded up 11 examples of reviews used in clever and innovative ways. Some online, some offline”. 11 inventive ways to use reviews beyond the product page ‘Econsultancy’ Blog  [...]

The latest post on ‘Mashable’ is titled “Investors to Facebook: Thank You, Thank You, Thank You”. Seth Fiegerman says, “”I’m a shareholder since the IPO,” a Facebook investor said on Thursday. “Thank you for making me money.” Those words would have been almost unthinkable a year ago when Facebook held its first annual shareholder meeting as a public company. But several Facebook investors echoed that sentiment during the company’s second annual shareholder meeting on Thursday. “It’s quite a difference from last year to this year,... [...]

The latest article on HubSpot blog is titled “The Inbound Approach to Turning More Leads Into Customers”. Jillian Day says, “Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone — you need customers who help bring in revenue and fuel your future inbound strategies. So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game. Below are some of my favorite tactics that inbound marketers and salespeople alike can use to help nurture... [...]

The latest ‘Econsultancy’ blog post is titled “The real reason your marketing costs are increasing”. Matt Wilkinson says, “If you ask anyone in the industry what the biggest trends and challenges of the last 12 months have been you will receive a range of answers. Chances are the answer will involve ‘not provided’ and content marketing if you are speaking to someone working in the SEO field. If you are talking to someone with a PPC focus they will probably cite PLAs or rising CPCs. If it’s a social guy you’re chatting to he will tell you how his channel... [...]

The latest post on ‘Copyblogger’ Blog is titled “The Boring Niche’s Secret Weapon (And How to Use it)”. Sean Smith says, “I hear it constantly: “My niche isn’t sexy enough for content marketing.” It’s a lie. It’s a crutch. It’s a flat-out excuse. The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle. The “boring” niche actually has a secret weapon”. The Boring Niche’s Secret Weapon (And How to Use it) ‘Copyblogger’ Blog  [...]

The latest article on ‘Website Magazine’ is titled “Social Ad Revenues Flowing”. Pete Prestipino says, “BIA/Kelsey is projecting that revenues driven from social media advertising in the U.S. could reach $15 billion by 2018. “We were initially skeptical about the social-mobile market’s ability to capture optimal wallet share because of mobile’s limitations, such as smaller screen size, limited ad inventory and static creative,” said Jed Williams, VP, consulting, BIA/Kelsey. “Over the past year, however, Facebook, Twitter and other networks have generated dramatic revenue... [...]