‘How to Bridge the Gap Between In-Person and Online Lead Generation’ – HubSpot
The latest article on HubSpot blog is titled “How to Bridge the Gap Between In-Person and Online Lead Generation”. Meghan Keaney Anderson says, “We spend the lion’s share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. Knowing what social links a lead clicked before converting on... [...]