The latest post on ‘Copyblogger’ Blog is titled “SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing””. Brian Clark says, “Taking a media approach to building an online audience is way more influential and effective than traditional marketing and advertising. This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff. How does it work? Check out our first New Rainmaker SlideShare below, and discover for yourself the eight primary ways that building a digital media... [...]

MarketingSherpa has released a case study titled “Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign”. Courtney Eckerle says, “The e-commerce website for Warehouse Shoe Sale, ShopWSS.com, realized that almost 70% of its audience read emails from their mobile devices. However, the design for the ShopWSS.com emails was not responsive to the device. See how the marketers took their active cart abandonment email and optimized it for mobile, and how through A/B split testing, achieved an 8% lift in conversions from responsive... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Will Show Fewer Auto-Posts In Your News Feed”. Martin Beck says, “Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on Pinterest or burned 463 calories on a four-mile run measured by RunKeeper. Facebook... [...]

The latest ‘Econsultancy’ blog post is titled “The ultimate guide to personalisation: upselling and persuasion”. Ian McCaig says, “As technology has advanced, so has the online marketer’s ability to shape website utility and brand perceptions. Product recommendation engines were the first real move away from a one size fits-all website, but it wasn’t until the introduction of A/B testing that ecommerce professionals started to look at personalisation as more than just algorithmic product curation. Ecommerce is graduating into a new phase of personalisation where... [...]

MarketingSherpa has published an article titled “E-commerce Chart: Barriers to growth”. Daniel Burstein says, “E-commerce spending in the United States was set to grow 13.4% in 2013, according to Forrester Research. That’s a torrid pace when you consider the overall economy grew at a respectable 2.6% last year. Of course, that doesn’t mean that e-commerce growth for the individual company is a given. In the just-released MarketingSherpa E-commerce Benchmark Study, we asked marketers about their barriers to growth“. E-commerce Chart: Barriers to growth MarketingSherpa  [...]

The latest article on ‘Website Magazine’ is titled “Using Webmaster Tools to Make Fundamental HTML Improvements”. Pete Prestipino says, “The most powerful weapon in your digital fight to top the search results at Google is Webmaster Tools, as the platform provides a great deal of insights into your current performance and where there is room for improvement. One of the easiest ways to take advantage of the system is to dive in to the HTML Improvements section within the Site Appearance category (available under the Site Dashboard)“. Using Webmaster Tools to Make Fundamental... [...]

The latest article on HubSpot blog is titled “How to Put the “Persona” in Personalized Nurturing”. Laura Hogan says, “A few weeks ago I turned all of our workflows completely off. During a meeting we realized that we were going about our lead nurturing strategy completely wrong so I shut them off, leaving leads un-nurtured and uneducated. But then I thought this: would I rather have my leads frustrated and annoyed that they were receiving generic marketing information and write us off as another silly marketing agency, OR would I rather give them the personalized... [...]

The latest ‘Econsultancy’ blog post is titled “What are the essential skills for modern marketers?”. Heather Hopkins says, “Looking to future proof your CV? Want to make sure your marketing team has the right mix of talent? Our recent Skills of the Modern Marketer report defines the skills that senior marketers are seeking for their team. Both the broad knowledge areas and the deep vertical skills needed to be successful in marketing. As Neil Perkin’s blog post on the report mentioned last week, we also found a surprising focus on soft skills – in... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “3 Make-or-Break Online Marketing Trends”. Adam Hansen says, “Online marketing is so ubiquitous that it would take a lot of work to avoid it. The saying, “unless you have been living under a rock” doesn’t even apply to online marketing. Say you removed yourself from society, completely unplugged and effectively lived under a technology-free rock — online marketing would touch your life. Goods and services are marketed, advertised, bought and sold all around the world in every industry possible online. But considering... [...]

The latest ‘SEO Book’ blog post is titled “Please Remove My Link. Or Else”. Peterd says, “Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of “suggesting” webmasters jump through hoops in order to physically remove links that the webmaster suspects are bad, rather than Google simply ignoring the links that they’ve internally flagged, is causing frustration. Is it a punitive punishment? If so, it’s doing nothing to endear Google to webmasters. Is it a smokescreen? i.e. they don’t... [...]