‘Data Vs. Creativity: The Content Marketer’s False Choice’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Data Vs. Creativity: The Content Marketer’s False Choice”.
Ginny Marvin says, “I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.”
As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. We’ve all accepted that data can and should be a powerful driver of our marketing activity, but most of us continue to prioritize creativity, as well”.
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