The latest article on  ‘Marketing Land’ is titled “Google Launches Total Overhaul Of E-Commerce Analytics In Beta”.

Ginny Marvin says, “Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself.

New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.

It’s also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons”.

Google Launches Total Overhaul Of E-Commerce Analytics In Beta

Marketing Land

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