‘How Pinterest Is Slowly Learning How To Make Money’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “How Pinterest Is Slowly Learning How To Make Money”.
Lauren Orsini says, “Pinterest has never been in a hurry to convert investor dollars into financial gains—and given that it’s raised close to three-quarters of a billion dollars over the past five years, it hasn’t needed to be.
But the visual social pinboard is finally getting serious about making money. Last winter, it hired former San Francisco Chronicle president Joanne Bradford, who today serves as head of commercial and content partnerships at Pinterest.
Now that Bradford’s been at Pinterest for six months, the site’s commercial strategy is becoming clearer. This month, her team unveiled the latest stage of “promoted pins,” which are essentially advertiser-sponsored versions of the image-based bookmarks”.
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