‘How To Improve Your PPC Conversion Rates’ by John Chow
John Chow’s latest blog post is titled “How To Improve Your PPC Conversion Rates”.
Chow says, “Improving PPC conversion rates is a very important thing, obviously. This is not an issue if you already are killing it, but I assume if you were, you would not be reading this article. This article is for the people out there that are trying to grow without the spend. If this is an issue for you with your campaigns, please, read on.
1. Align your ad copy and your offer.
This seems to be a place where we lose a lot of ads that just don’t deliver the goods! I am not talking about linear alignment on the ad text….I am talking about delivering what you say you are going to when you place the ad!”.
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