‘The Data Digest: Why Pinning Isn’t Winning In Europe’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “The Data Digest: Why Pinning Isn’t Winning In Europe”.
Anjali Lai says, “In her recent report, my colleague Reineke Reitsma revealed that European consumers interact with a diverse suite of social networking sites, with Facebook and YouTube leading in terms of consumer engagement. Pinterest, however, is an outlier: European consumers demonstrate minimal interaction with Pinterest compared with both other social media sites and their US peers. According to Forrester’s Consumer Technographics® data, 18% of US online adults regularly visit the website but only 2% of European online adults across the UK, France, Germany, Italy, and Spain visit Pinterest once a month or more”.
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