‘The secret of creating reactive content’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The secret of creating reactive content”.
Danny Chadburn says, “Being first with a piece of content isn’t necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better.
When news breaks, and there’s a legitimate reason for your brand to share its voice then it’s all systems go to collaborate with your PR and marketing teams to produce something that will capture the attention of your audience.
It’s a very different skill to planning and coordinating your own brand-generated campaigns, but arguably the rewards can be much greater, if and when you get it right.
Producing content quickly doesn’t need to create panic in the ranks if you have a few processes in place”.
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