The latest article on  ‘Marketing Land’ is titled “3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone”.

Tim Mayer says, “We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out.

These marketers also use remarketing (another comfort zone), with proven intent similar to search queries, as well as similar success metrics such as return on Ad Spend (ROAS) and effective cost per acquisition (eCPA).

But once these three channels are maxed out, what can marketers do to continue to ramp business?”.

3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone

Marketing Land

Sharing is caring