‘Lead Generation: Is your registration form part of the customer journey?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Is your registration form part of the customer journey?”.
John Tackett says, ““Too long.”
“Get rid of the phone number!”
“Can you remove the fields?”
These are common responses from marketers who attend our Web clinics on lead generation, and they are all excellent suggestions for optimizing lead generation forms.
But what if you’re one of the marketers in an organization where changes to your lead gen form would be an act just shy of declaring war on your sales team?
In this MarketingExperiments Blog post, I want to share the results of a recent experiment presented by Austin McCraw, Ben Huppertz and Ben Filip, all of MECLABS, in which one company generated more leads without significantly reducing the number of fields”.
Lead Generation: Is your registration form part of the customer journey?
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