‘Useful Google Analytics: Goals and Attribution Models’ – VerticalResponse Blog

Yael Grauer say, “Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Here are two Google Analytics strategies and a variety of metrics you should be checking to get the most out of this powerful tool:

Goals
“I think the question that anybody needs to ask themselves when they have a website is what’s the meaningful action you want someone to take when they’re visiting your site,” says John Becerra, co-founder of Monkey Island, a consulting firm focusing on online marketing, search engine optimization, pay-per-click and conversion optimization”.