MarketingSherpa has released a case study titled “Email Marketing: Persona-based email campaign drives 7% conversion rate with targeted content”.

Courtney Eckerle says, “Collegis Education created an email campaign focused on retargeting to soft inquiries by sending an email and having the recipients self-select an option that best fit where they were in the sales funnel. 

By identifying the main persona pathways, the Collegis team was able to create a strategy around providing highly targeted content to help prospects overcome their pain points. The results of this effort drove a 7% conversion rate“.

Email Marketing: Persona-based email campaign drives 7% conversion rate with targeted content

MarketingSherpa

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