The latest article on Business Insider is titled “Businesses Using Mobile-Local Marketing Techniques Need To Give People A Good Reason To Opt-In”.

John Heggestuen says, “Smartphones have changed what it means to reach people while they’re out and about. Retailers and marketers no longer need to rely on billboards to advertise their nearby store, or hope that a customer heading out to run some errands remembers to grab the coupon that was sent a week ago.

Now, businesses can target consumers based on what they’re doing in the moment by using a variety of mobile-local services and marketing techniques. But being able to serve targeted messages and offers hinges on one important point – users must opt-in. This means marketers need to provide services good enough that consumers are willing to share their location”.

Businesses Using Mobile-Local Marketing Techniques Need To Give People A Good Reason To Opt-In

Business Insider

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