MarketingSherpa has released a case study titled “Community Marketing: 1 million Instagram impressions via creative design contest”.

Courtney Eckerle says, “When rebuilding a long-standing design contest for customers, Design Within Reach incorporated social media like never before. Hosting the contest on Instagram, the marketing team also wanted to engage consumers visually on Facebook, Twitter, Tumblr and Pinterest. 

The community-driven campaign saw 1 million impressions on the brand’s Instagram profile, and increased followers by 32%“.

Community Marketing: 1 million Instagram impressions via creative design contest

MarketingSherpa

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