‘Landing Page Optimization: Testing green marketing increases conversion 46%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Testing green marketing increases conversion 46%”.
John Tackett says, “Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference.
But does green marketing truly have an impact on customer purchase behavior?
In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test.
Before we dive in, let’s review the research notes on the test.
Background: A mid-sized furniture company selling mattresses”.
Landing Page Optimization: Testing green marketing increases conversion 46%
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