‘Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers’ – ‘Mashable’

Kurt Wagner says, “Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size businesses.

San Francisco-based Pinterest announced on Thursday that all businesses will soon be able to pay to promote their content in search and category feeds on the service. Pinterest first rolled out promoted pins to paid advertisers in May, testing the program with a dozen large advertisers.

The company is using what it calls a “do-it-yourself” tool that will enable smaller businesses to set up their own promotions moving forward. The company is testing the new tool with a handful of SMBs before a full launch”.