MarketingSherpa has released a case study titled “PPC Marketing: Testing value proposition messaging increases clickthrough 88%”.

Selena Blue says, “Many website audiences are made up of more than one customer segment. The question is if you are best communicating with multiple segments. 

MECLABS, the parent company of MarketingSherpa and MarketingExperiments, provides marketers of all types with information on what works in marketing. The team wanted to know if they were communicating the value proposition of MECLABS’ brands in the most effective manner for their audiences. This case study reveals how the team used PPC ad testing to increase clickthrough to the company’s websites by 88%“.

PPC Marketing: Testing value proposition messaging increases clickthrough 88%

MarketingSherpa

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