‘Three quick tips for optimising email marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Three quick tips for optimising email marketing”.
James Critchley says, “After years of studying the online purchasing journey, I have a theory that when making an important purchase shoppers draw up a shortlist of four desirable items and/or four retailers to buy them from.
In her book, The Art of Choosing, Professor Lyengar reveals that too much choice renders us overwhelmed to the point of indecision – so it makes sense that we would limit our choices in order to make the decision process simpler for ourselves.
Think about the last time you made a considered purchase, such as a car, new phone or mortgage. How many different items and retailers made your shortlist?”.
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