‘Your Google Searches May Help Decide Your Facebook Ads’ – ‘Mashable’

Kurt Wagner says, “The ads you see on Facebook may soon look a lot like the ads you see on Google.

Marketers are now able to take keywords from your search query on Google (or Yahoo or Bing) and use that information to offer you more targeted ads in your Facebook feed.

That’s thanks to ad technology created by Facebook ad partner Kenshoo Social. Kenshoo’s technology is still in beta, but won’t be for long. The company says that many of its clients should have access to the service in the coming weeks”.