‘If You Watch Videos on Facebook, You’ll Soon See More Video Ads’ – ‘Mashable’

Kurt Wagner says, “If you frequently watch videos posted to Facebook, marketers may soon target you with their video ads, too.

Facebook added a new targeting tool Thursday that will surface video ads to users who frequently watch videos on the platform. If video views are an important element of a marketers’ campaigns, they can identify that to Facebook, which will ensure the videos appear for users most likely to click the play button”.