‘Pinterest Wants You To Be Your Own Advertiser’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Pinterest Wants You To Be Your Own Advertiser”.
Lauren Orsini says, “Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool.
Pinterest for Business was launched 18 months ago and in that time the social discovery platform has made it so anyone, from big-time corporations to teensy personal blogs, can sign up for a business account. Since last October, Pinterest has been testing Promoted Pins, a way for those businesses to pay for their pins to show up in relevant searches and user feeds. Promoted Pins don’t come cheap though—Ad Age reports that Pinterest is looking for $1 to $2 million commitmentsfor cost-per-impression deals”.
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