‘Eight case studies where mobile marketing actually worked’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Eight case studies where mobile marketing actually worked”.
David Moth says, “Mobile marketing is still a developing industry and one that does suffer something of an image problem.
Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.
To assist in this endeavour, I’ve rounded up eight case studies of mobile marketing campaigns that proved to be a success.
For more in-depth case studies, head over to our Case Study Database which is available to Econsultancy subscribers”.
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