‘Finding the Optimal Email Frequency’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Finding the Optimal Email Frequency”.
Allison Howen says, “Email is the virtual workhorse of digital marketing and every Web worker knows it.
But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a “right” answer when it comes to optimal delivery rate, there are a few questions that marketers should keep in mind to ensure their campaigns perform better”.
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