‘How Often Should You Change an Advertising Message?’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “How Often Should You Change an Advertising Message? (Way Less Than You Think)”.
Demian Farnworth says, “In 1996, Richard W. Lewis, New York City ad man and executive at TWBA, wrote in his best-selling book The Absolut Book:
The Absolut Vodka advertising campaign has been running nonstop for 15 years, since 1981. This is remarkable because in the advertising business, campaigns can change as often as every year, as marketers attempt to keep their brands’ personalities fresh.”
More than likely you’ve run into one of these ads.
Absolut Clarity used a magnifying glass over the words “Made in Sweden” to bring attention to the fact that, unlike other imported vodkas, Absolut was not made in Russia”.
How Often Should You Change an Advertising Message? (Way Less Than You Think)
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