‘Do People Trust Content From Marketers?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Do People Trust Content From Marketers?”.
Ayaz Nanji says, “Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn’t explicitly try to sell a product/service, according to a recent report from Kentico.
However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content”.
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