‘Email Marketing: Zumba Fitness uses personalized video to drive a 50% click-to-open rate’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Zumba Fitness uses personalized video to drive a 50% click-to-open rate”.

Courtney Eckerle says, “With Zumba Fitness’ annual Instructor’s Convention approaching, the marketing team decided it was the perfect opportunity to grab their email audience’s attention. 

Inserting a personalized video into a launch email emerged as a way to accomplish this, and by gathering footage from previous years and building subscribers’ names into the creative element, Zumba was able to drive its highest click-to-open rate ever“.

Email Marketing: Zumba Fitness uses personalized video to drive a 50% click-to-open rate

MarketingSherpa