‘Instagram Expands Ads to International Users’ – ‘Mashable’

Kurt Wagner says, “Instagram is taking its advertising strategy global.

The photo-sharing service owned by Facebook announced on Tuesday that it will begin showing in-feed ads to international users “in the coming months,” according to a company spokesperson. Instagram will start with three countries — Canada, the United Kingdom, and Australia — but more countries could be added in the future.

It’s unclear how many of Instagram’s 200 million-plus users are outside the United States — the company doesn’t break down its user demographics publicly”.