‘Is Metagaming Silently Killing Your Marketing?’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Is Metagaming Silently Killing Your Marketing?”.
Gregory Ciotti says, “Setting sail away from the safe harbor of best practices is a fear that we, as marketers, must learn to embrace.
Scary situations arise when you set foot in uncharted territory. In March, our company decided do just that, by “storming the gates” and completely removing our gated opt-in pages.
Resources like our 10,000+ word guide on The Art of Customer Loyalty were completely redone into an open style, with absolutely zero commitment to access”.
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