‘Social Media The Most Efficient Channel — Report’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Social Media The Most Efficient Channel — Report”.
Greg Sterling says, “Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion “ad events” from 1300 “inventory providers” in multiple verticals. (Search marketing was not part of the analysis.) On the basis of looking all that data, Neustar pronounces social media the most cost effective channel in Q1.
It also found that social media offered the most efficient reach of the channels analyzed. This means it costs less to reach audiences on social sites than other categories of sites”.
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