‘The Rigged Search Game’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “The Rigged Search Game”.
Peterd says, “SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them.
It was such an appealing idea.
The promise of the internet was that the old power structures would be swept aside, the playing field would be made level again, and those who played the smartest game would prosper.
Sadly, this promise didn’t last long”.
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