‘Digital Marketing 201: Explore Segmentation To Drive Growth’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Digital Marketing 201: Explore Segmentation To Drive Growth”.
Paul Mains says, “Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We understand the need for it, but it’s usually not a big focus.
Even when teams do pay attention, it is often only to email lists. Segmentation is something that should be considered from the very start because it will help you better understand your customers and their needs which drives sales.
Segmentation That Drives Sales
There are many ways to segment your visitors and customers. Every business should have its own unique ways of segmenting, but there are some typical ones where you will have some of the greatest gains”.
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