‘Multichannel Marketing: How a B2B’s Road Trip campaign produced a 45% response rate’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Multichannel Marketing: How a B2B’s Road Trip campaign produced a 45% response rate”.

Allison Banko says, ““We wanted to engage people on a personal level because even though we’re professionals and this is a B2B campaign, we are human beings, too,” shared Sandy Mattson, Director of Strategy and Communications, Prisma. 

As a company specializing in commercial printing, Prisma was eager to unveil its new printing capability to existing clients. But the team needed a creative way to do it in order to really make a splash. Discover how this team’s 100% in-house Road Trip campaign fueled a 45% response rate“.

Multichannel Marketing: How a B2B’s Road Trip campaign produced a 45% response rate

MarketingSherpa