‘Email marketing CTA design: five good vs. six bad examples’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Email marketing CTA design: five good vs. six bad examples”.
David Moth says, “Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment.
Data taken from the Econsultancy Email Marketing Census 2014 shows that 68% of companies rate the channel as ‘good’ or ‘excellent’ for ROI.
One of the most important aspects of email design is an effective call-to-action, as it needs to inspire recipients into engaging further with your brand.
We’ve previously written about CTA design in regards to ecommerce sites, and many of the same rules apply, but I thought it would be useful to reiterate some of the more important criteria as well as pulling together some good and bad examples”.
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