The latest article on  ‘Marketing Land’ is titled “How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead”.

Martin Beck says, “Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement services to social media professionals … and using social media to do it.

But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as another promoted pitch rolls through their feed. SoSimply Measured spends a lot of time crunching the numbers to figure out what is working best, and not working as wel”.

How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead

Marketing Land

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