‘Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent”.
Greg Sterling says, “This morning the IAB released topline digital ad revenues for Q1 2014 in the US market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion)“.
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