‘Why Native Advertising Matters And What You Should Do About It’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Why Native Advertising Matters And What You Should Do About It”.

Peter Minnium says, “Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning point in the evolution of digital advertising, mirroring similar historical shifts in the maturation of print and television advertising.

Smart marketers, publishers, and agencies are moving aggressively to adjust their core strategies to reflect this, experimenting with and learning from new tactics.

This article applies the IAB’s aspiration to define native advertising — a paid ad that is so cohesive with the page content, assimilated into the design, and consistent with the user experience that the viewer simply feels that it belongs”.

Why Native Advertising Matters And What You Should Do About It

Marketing Land