The latest article on HubSpot blog is titled “Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum”.

Ginny Soskey says, “Most people have the same experience with clickbait.

You stumble across it in your Facebook feed or Twitter feed. It reads, “13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has.” You recognize it’s pandering to you … but it’s just so perfectly intriguing, you have to click. You click, resigning yourself to scrolling through for just a minute because you’ve got work to do. You get to the first list item — it’s roughly on point, so you continue.

Suddenly, 10 minutes go by — you’ve scrolled through the whole article and realized it’s a load of crap that was meant to waste your time. You hate yourself a little. You get back to work, telling yourself you won’t get duped again. You’re too smart for that … but sure enough, an hour later, the whole clickbait-shame cycle continues”.

Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum

HubSpot

Sharing is caring