The latest article on Business Insider is titled “Brands May Be Losing Reach On Facebook, But Their Posts Are Still Picking Up Plenty Of Likes And Shares”.

Mark Hoelzel says, “Declining organic reach on Facebook has become a growing issue for brands that use the social network. Many brands have seen their organic reach – non-paid content that appears in News Feeds and in search results – fall off sharply in recent months.

Brian Boland, Facebook’s vice president of ad product marketing, addressed the issue in a recent blog post.

Boland highlighted two key reasons why organic reach is declining:

  • First, the continued growth of content created and shared on Facebook is increasing competition for space in the News Feed. Facebook populates a user’s News Feed from a selection of an average of 1,500 stories that could potentially show up each time a user goes to the Feed”.

Brands May Be Losing Reach On Facebook, But Their Posts Are Still Picking Up Plenty Of Likes And Shares

Business Insider

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