‘B2B Marketing: How Egencia combined old-fashioned outreach with modern marketing to propel its Client Appreciation Week’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “B2B Marketing: How Egencia combined old-fashioned outreach with modern marketing to propel its Client Appreciation Week”.
Allison Banko says, “Your customers invest in your company — that’s what makes them your customers. But does that investment go both ways? Does your company invest in its customers?
Every year during the week of Valentine’s Day, Egencia professes its love to customers through Client Appreciation Week. While the effort was born as a way to communicate thanks, the company’s third run of the campaign went above and beyond. Learn how Egencia involved the entire company to generate not only appreciation, but user content, customer feedback and its social media accounts’ highest organic clickthrough rates ever“.
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