‘Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google’ – MOZ Blog

The latest MOZ blog post is titled “Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google”.

Cyrus Shepard says, “Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let’s explore why this isn’t true”.

Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google

MOZ Blog