‘5 Tips For The Email Deliverability-Obsessed’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “5 Tips For The Email Deliverability-Obsessed”.
Justin Zhu says, “Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder).
Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it comes to accepting email, and they are very tight-lipped about their algorithms.
Finally, once you attain a good sender reputation by properly warming up your IP address and cleaning out your hard bounces and spam traps, you must work hard to maintain it by continuing to send highly-engaging emails at regular intervals to clean lists”.
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