‘European eCommerce Pure Player Award Winner 2014 Announced!’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “European eCommerce Pure Player Award Winner 2014 Announced!”.
Michelle Beeson says, “For the past few days, I have been soaking up the sun in Barcelona at the Global eCommerce Summit 2014. In amongst attending some great presentations from the likes of Alibaba Group, Tesco,Adolfo Dominguez and Philips, I was also part of the jury to select the Pure Player Award winner for 2014.
A long list of European pure player retailers were put through a rigorous Shop Experience Audit by GfK to identify a short list of five players that six jury members evaluated. The short list of candidates included Net-a-Porter, ASOS, Amazon, Zalando and Yoox.
It’s been a tough choice because all candidates are very strong players. But, we the jury persevered and evaluated the candidates based on innovation, customer engagement and consistent multitouchpoint presence”.
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