‘Have We Reached Peak Advertising?’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “Have We Reached Peak Advertising?”.
Peterd says, “The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise:
Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of 14% from the 2013 third-quarter total of $10.6 billion and an increase of 17% from the 2012 fourth-quarter total of $10.3 billion. 2013 full year internet advertising revenues totaled $42.78 billion, up 17% from the $36.57 billion reported in 2012.
Search advertising spend comes out on top, but that’s starting to change:
Search accounted for 41% of Q4 2013 revenues, down from 44% in Q4 2012, as mobile devices have shifted”.
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